Custom wedding gowns for modern brides.

Danielle Wen founded Lace and Liberty when, while shopping for her own wedding dress, she encountered the lack of custom bridal options available. Lace & Liberty offers every bride, both in-store and remote, to work one-on-one with a designer to create the gown of your dreams.

 

Close-up detail of delicate lace patterns on white wedding dresses hanging on display at Lace & Liberty in San Francisco.
Wedding dresses with intricate lace details displayed on hangers in a bridal boutique.
A smiling person in a black top and red sequin skirt poses in front of wedding dresses.

 

"One of the challenges of designing a custom dress is having a very transparent and easy to follow process. Over time we've evolved from offering only bridal separates to offering a whole custom design experience," Danielle explained.


Within the San Francisco studio, Lace & Liberty has a variety of silhouettes, necklines, back styles, and fabrics to try on. At your appointment, the team advises bringing a couple of close friends or family members and any undergarments, shoes, or accessories that you plan on wearing on your wedding day and want to fit with your gown choice.


The average timeline for design and production takes around 6 – 8 months.

 

Three friends sharing joyful moments in a bridal shop surrounded by white wedding dresses.

Visit Lace & Liberty

Website: laceandliberty.com

Instagram: @lace_and_liberty

Location: 1301 Castro St, San Francisco, California

Portrait of woman wearing a black dress.
About the author

hi, i'm annalee, a wedding photographer based in san francisco.

Annalee documents love stories with honesty, warmth, and a photojournalistic eye. Blending film and digital, her work is timeless, colorful, and full of life. With a collaborative, thoughtful approach, she documents the day as it naturally unfolds, creating images that feel true to each couple's story. Based in San Francisco and always ready to travel, Annalee is here to tell your story, wherever it unfolds.

 

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